There are several brand names in the United States that are so iconic that their names have come to represent the entire classification of products - Xerox, Scotch Tape, Coke, Q-tips, Kleenex and Clorox. For most households, if you want chlorine bleach you are thinking of Clorox. No wonder, in 2013 the Clorox Company celebrates 100 years of providing chlorine bleach to Americans for cleaning and stain removal.
For decades, Clorox Bleach came in only one formula and in one iconic amber bottle. Today, there is a formula to suit everyone. One of the largest changes is that Clorox is now offered in a concentrated form as the ready to use formula. This saves in packaging waste and expense in transporting due to a lighter weight.
I tested three formulas - Splashless, Lemon Fresh and Clean Linen. The listed ingredients on each bottle are: Sodium hypochlorite and sodium hydroxide. A full product listing can be found on the Clorox website:
Clorox Splashless Ingredients
Clorox Lemon Fresh Ingredients
Clorox Clean Linen Ingredients
Clorox Bleach is available in Regular and Splashless formulas in Original, Lemon Fresh, Fresh Meadow, Clean Linen and Lavender. Clorox Bleach Gel comes in Original and Fresh Meadow scents. There is also a Clorox Bleach Pen Gel for removing stains from whites. Clorox also offers a Gentle Blend and Clorox Ultimate Care Premium Bleach.
Clorox Bleach contains no phosphorus and is not harmful to septic tanks. It is safe to use in regular and high-efficiency washers.
In addition to chlorine bleach, Clorox also offers a line called Clorox 2 which is safe to use on all fabrics, including colored fabrics.
The Clorox Company
On May 3, 1913 five businessmen invest $100 each to found America's first commercial liquid bleach factory, the Electro-Alkaline Company, in Oakland, California. The company began commercial production of a concentrated industrial-strength bleach with 21 percent sodium hypochlorite. The Clorox® brand name was registered.
While the scientists knew how to create the product that could clean and disinfect, they could not determine how to market it and sell it for home use. Fortunately in 1916, William Murray becomes the first general manager of the Electro-Alkaline Company. His wife, Annie Murray, saw the need for a less-concentrated 5.25 percent sodium hypochlorite liquid bleach for home use. She created customer demand by giving away 15-ounce samples in amber bottles at the family's grocery store in downtown Oakland.
In 1922 the company reorganized as the Clorox Chemical Corporation and by 1932 was distributed nationwide in grocery and hardware stores. Clorox survived the Great Depression and WWII because of its quality and household demand. In 1962, the iconic amber bottle was replaced by a white A white polyethylene plastic bottle with a safety cap.
The 1970s brought the introduction of the Clorox Company's second product, Clorox 2, a color-safe all-fabric dry bleach. The company also began to acquire other brands like Kingsford Charcoal, 409 cleaning solvents and Hidden Valley Ranch dressings. The company has continued to grow and expand worldwide with the acquisition of Pine Sol, KC Masterpiece BBQ, Fresh Step cat litter, Burt's Bee products and cleaning product brands from around the world.
You can learn more about the Clorox Company, it's mission and pledge to the environment on the corporate website.
Laundry Guide Recommendations
The key to success in using Clorox Bleach is to use it correctly. It can damage fabrics if used in a high concentration and will remove color from fabrics. Clorox Bleach should always be reclosed tightly after each use and stored in a cool, dry place to avoid deterioration.
I have always found Clorox Bleach to be an excellent chlorine bleach for laundry. I am particularly pleased with the Splashless formulas which are slightly thicker and produce less drips and accidental splashes.
I was disappointed to see that the plastic bottle does not indicate that it contains any post-consumer plastic. It is also surprising that the cap is not child-proof as chlorine bleach can be dangerous if swallowed or splashed in eyes.
I do recommend that Clorox Bleach have a spot on your laundry shelf for laundry's many stains.
Specific questions? Just ask here.
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