To welcome the new millennium, Tide Rapid Action Tablets were introduced. This was the first time Tide had appeared in tablet form. P&G had tried laundry detergent tablets in 19670 with the introduction of Salvo but they did not dissolve well...neither did Tide Tablets and they soon disappeared from the shelves.
Tide with a Touch of Downy, introduced in 2004, offered a way to combine two of P&G's top selling laundry products. Consumers liked the scent of Downy and a touch of softness that remained in the clothes.