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Tide with Acti-Lift - About.com Laundry Product Review

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Tide with Acti-Lift - About.com Laundry Product Review


The Bottom Line

Tide works well in removing normal soil and stains in laundry. It is America's leading brand and one of the most expensive.

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  • Performs well in cleaning clothes and removing normal stains.
  • Available in multiple formulas.


  • Among the most expensive laundry detergent brands.


  • High performance liquid laundry detergent.
  • Available in multiple scents and formulas.
  • Manufactured by Procter & Gamble.

Guide Review - Tide with Acti-Lift - About.com Laundry Product Review

Procter & Gamble introduced Tide to the United States in 1946 as a powdered detergent and the first heavy-duty detergent that contained two-part molecules called synthetic surfactants - one part pulled grease and dirt from the clothes, while the other suspended dirt until it could be rinsed away. Through the years, Tide's formula has been changed dozens and dozens of times as researchers look for better ways to clean clothes. Liquid Tide was introduced in 1984 and the latest formula for "regular" liquid Tide is Tide with Acti-Lift. It is available in Original Scent, Clean Breeze and Mountain Spring in sizes from 25 oz. to 150 oz.

Today, there are many liquid Tide formulas including:

  • Tide Original with Acti-Lift technology
  • Tide TOTALCARE Liquid Laundry Detergent
  • Tide HE Liquid Laundry Detergent
  • Tide Plus Collection

I gave Tide Original with Acti-Lift a try and it performed well in removing normal soil and laundry odors. Packaging recommended that I pretreat stains with a bit of liquid but to test it first on an inside seam to be sure that my garment was colorfast and that the liquid would not cause fading.

Product ingredients listed were biodegradable surfactantrs (anionic and noniconic) and enzymes. If you want a list of all of the 27 ingredients, you must go online to Procter & Gamble's website and look under the product safety information.

Tide Ingredients:

  • water -process aid
  • alcoholethoxy sulfate - surfactant
  • linear alkylbenzene sulfonate - surfactant
  • propylene glycol - process aid
  • citric acid - captures soil
  • sodium hydroxide - pH neutralizer
  • borax - captures soil
  • ethanolamine - process aid
  • ethanol - process aid
  • alcohol sulfate - surfactant
  • polyethyleneimine ethoxylate - polymer
  • sodium fatty acids - surfactant
  • diquaternium ethoxysulfate - polymer
  • protease - enzyme
  • diethylene glycol - process aid
  • laureth-9 - surfactant
  • alkyldimethylamine oxide - surfactant
  • fragrance
  • amylase - enzyme
  • disodium diaminostilbene disulfonate - brightener
  • DTPA - captures soil
  • sodium formate - process aid
  • calcium formate - process aid
  • polyethylene glycol 4000 - process aid
  • mannanase - enzyme
  • Liquitint™ Blue - colorant
  • dimethicone - process aid

Tide is the leading brand in liquid laundry detergent in the United States with a 28 percent share. It is also among the most expensive brands.

Specific questions? Just ask here.

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Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.

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