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Wisk Deep Clean Free & Pure - About.com Laundry Guide Product Review

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Wisk Deep Clean Free & Pure - About.com Laundry Guide Product Review

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Wisk has been a name in laundry detergent since the 1950s when it was introduced as the first liquid detergent. Now, at last, the deep cleaning power of Wisk is available in a formula that is free of dyes and perfumes. Wisk Deep Clean Free & Pure is a perfect choice for those with skin sensitivity and allergies.

About Wisk Free & Pure

Wisk Laundry Detergent has a rich history and has long been promoted as a heavy-duty detergent that works well on stains. In 2012, the manufacturers of Wisk relaunched the brand as Wisk Deep Clean with several changes to fit today's market. Wisk Deep Clean is available in Original Formula, Wisk he, Wisk Fresh Breeze he, Wisk Oxi Complete and Wisk Free & Pure. The he formulas can also be used in regular washers but their low-sudings formulas can be used safely in any high-efficiency washers.

In September 2011, Consumer Reports Magazine reported that the Wisk formula is one of the top performing detergents on the United States market. The new formula works even better to remove the body oil and sweat that is embedded in clothes. Did you know that the average washload contains 20 times more body oils and sweat than visible stains? Wisk Deep Clean was also awarded #1 product of the year in the laundry category in a TNS (TNS is the world's largest custom research agency) consumer survey of product innovation by over 50,000 consumers. The brand accepted the award February 29 during a special ceremony in New York City.

Wisk Deep Clean Free & Pure includes a general listing of ingredients on the label in both English and Spanish:

  • Cleaning agents (anionic and nonionic surfactants, enzymes)
  • Water softener (sodium citrate)
  • Stabilizer
  • Buffering agent
  • Polymer
  • Brightening agent

    For a full listing of product ingredients, you must visit Sun Products corporate website. The full ingredient list:

  • Water
  • Ethoxylated Lauryl Alcohol
  • C12-15 PARETH-7
  • Sodium Dodecylbenzenesulfonate
  • Palm Kernelamide DEA
  • Sodium Dodecylbenzenesulfonate
  • Sodium Citrate
  • Protease
  • Triethanolamine
  • Sodium Cocoate
  • Sodium Methacrylate/Styrene Copolymer
  • Tetrasodium Iminodisuccinate
  • Amylase
  • Disodium Distrylbiphenyl Disulfonate
  • Sodium Chloride
  • Methylisothiazolinone

    It can be used as a pretreater for stains and the product is safe to use with septic tanks. The bottle contains 25 percent post-consumer recycled plastic and can by recycled in most areas. Wisk Deep Clean Free & Pure comes in 45 oz., 50 oz., 75 oz., 100 oz. and 150 oz. bottles.

  • Wisk and Sun Products

    Sun Products Corporation is a North American manufacturer and marketer of fabric care and household products with annual sales of more than $2 billion. It holds the second largest market share in North America. Sun employs 3,500 people and maintains offices and Research & Development facilities in Fairfield County, Connecticut; Salt Lake City, Utah and Toronto, Canada. Manufacturing facilities are under operation in Salt Lake City, Utah; Bowling Green, Kentucky; Dyersburg, Tennessee; Baltimore, Maryland and Houston, Texas.

    Sun Products was formed in September 2008 from the combination of Unilever’s North American fabric care business and Huish Detergents, Inc, a leading manufacturer of private label laundry and dish products. It is headquartered in Wilton, Connecticut.

    Sun Products brands include all® products (all small & mighty, all with stainlifters, all Oxi-Active, all Free & Clear, all Baby. all Mighty Pacs are available in regular scent and free & clear), Surf®, Sun® and Sunlight® laundry detergents and Snuggle® fabric softener. Sun Products is also the manufacturer for many retailer branded fabric care products.

    Laundry Guide Recommendation

    I remember Wisk from my childhood. It was my mother's go-to detergent for my father's heavily-soiled work clothes. When Wisk was "relaunched" in 2012 with their Deep Clean stain spectrum technology, I found it to perform just as well as I remembered.

    Now comes Wisk Deep Clean Free & Pure. I was very pleased with the results on normal and heavily soiled loads of laundry. The clothes smelled fresh and clean without a heavy perfume.

    Unlike with most detergents, I could actually see the measuring lines within the clear measuring cap. Wisk Free & Pure uses a series of vertical lines to mark large and medium load levels of detergent that are easy to read. I would suggest giving the product a try using less than the recommended amount and see if you are pleased with the results. It is effective enough that you may not need a full "dose".

    I would highly recommend that Wisk Deep Clean Free & Pure be added to your laundry products shelf.

    Specific questions? Just ask here.

    Your Thoughts

    Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.
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