There is no better choice to promote Tide Vivid White + Bright, than Betty White. This gal is so full of life, she is vivid and bright no matter what color she wears. I had the opportunity to work with Betty several years ago on a project and she is a genuinely lovely person. So down-to-earth and joyful, I want to be just like her when I'm in my nineties. Now let's see if the detergent can live up to its spokeswoman!
Tide Vivid White + Bright
Until mid 2012, this product was known as Tide plus Bleach Alternative. It has been rebranded as Tide Vivid White + Bright. (In February 2014, the product was rebranded, once again, as Tide+ Bleach Alternative.) The detergent is available in three formulas: HE liquid, Regular liquid and Powder. It is available in two scents: Original and Clean Breeze.
I tested the HE formula in Original Scent. It is available in the following sizes: 25 ounces, 40 ounces, 50 ounces, 75 ounces, 100 ounces, 150 ounces and 170 ounces.
The listed ingredients on the bottle are:
- biodegradable surfactants (anionic and nonionic)
The full list of ingredients is available on the P&G website:
- Sodium Carbonate
- Sodium Aluminosilicate
- Sodium Sulfate
- Linear Alkylbenzene Sulfonate
- Sodium Percarbonate
- Alkyl Sulfate
- Sodium Polyacrylate
- olyethylene Glycol 4000
- Palmitic Acid
- Disodium Diaminostilbene Disulfonate
- FD&C Blue 1
- B62 Agglomerate
The iconic orange bottle is made with 25 percent or more post-consumer recycled plastic. The cap has large measuring lines and numbers that are surprisingly easy to read.
Tide and the P&G Story
Tide, manufactured by Procter and Gamble, has been a part of American culture for more than seven decades. During those years, the formula, packaging and advertising have changed to meet the demands of the marketplace.
To meet consumers' diverse laundry needs, Tide offers a variety of products including Tide Total Care, Tide Sport with Febreze Freshness, Tide Pods, Tide with a Touch of Downy, Tide Coldwater, Tide Stain Release (now called Tide Boost), Tide high efficiency and 2X Ultra Tide liquid, as well as, Tide To Go.
P&G serves 4.4 billion customers in 180 countries around the world with a huge portfolio of brands including Pampers, Ariel, Pantene, Bounce, Bounty, Dawn, Charmin, Downy, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Gillette, Braun, Fusion and Febreze.
Laundry Guide Recommendation
I tested Tide Vivid Bright + White on both white and colored clothes with various levels of soil and stains. Overall, I was very pleased with the results. The addition of an oxygen-based bleach to the Tide formula boosts cleaning power and is safe for all types of washable clothing. The only stains that proved a bit tricky were heavy oil stains that needed a pretreatment before washing. Fortunately, the liquid detergent can be used as a pretreater. I just worked a bit into the stains and allowed it to work for ten minutes before washing.
Tide Vivid Bright + White is a higher priced detergent per use but it does perform well in all water temperatures.
Tide recommends using Tide Boost Vivid White + Bright as a companion product with the detergent. Tide Boost contains additional oxygen-based bleach for additional cleaning.
Specific questions? Just ask here.
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Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.