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Mary Marlowe Leverette

Have You Joined the Tide Pod People?

By January 3, 2013

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According to Advertising Age, Tide Pods are leading the sales of single-dose laundry detergent products. Proctor & Gamble is projecting $500 million in first-year retail sales for Tide Pods and has a 73 percent share of the single-dose sales. Other manufactures like all Mighty Pacs, Arm & Hammer Crystal Burst and Purex Ultrapacks are seeing a growth in their products as well.


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