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Mary Marlowe Leverette

Tide Laundry Detergent is Changing Its Formula

By June 17, 2010

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The Cincinnati Enquirer reports that Procter and Gamble will introduce a newly formulated Tide liquid laundry detergent in July. The "new" Tide will contain ActiLift, a mixture of three new chemicals that will both prevent stains and lift them away better than the current formula according to P&G.

Powdered Tide, and other powdered Procter and Gamble laundry detergents, will be offered in packages one-third smaller in size, but with new formulas. No pricing information was announced at the investors conference in Germany, sponsored by Deutsche Bank.

Laundry products are the highest-selling category within Procter and Gamble.

(Photo: Justin Sullivan/Getty Images)


March 21, 2014 at 2:50 pm
(1) pam says:

My mom has used Tide for 50 years. How she has broken out in a rash, has the formula changed, that may have caused this.

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