The Cincinnati Enquirer reports that Procter and Gamble will introduce a newly formulated Tide liquid laundry detergent in July. The "new" Tide will contain ActiLift, a mixture of three new chemicals that will both prevent stains and lift them away better than the current formula according to P&G.
Powdered Tide, and other powdered Procter and Gamble laundry detergents, will be offered in packages one-third smaller in size, but with new formulas. No pricing information was announced at the investors conference in Germany, sponsored by Deutsche Bank.
Laundry products are the highest-selling category within Procter and Gamble.(Photo: Justin Sullivan/Getty Images)